Southport Car Hire Privacy Policy

Data Collection Practices

We gather and manage various types of personal data, including:

2. Usage of Your Data

Your personal information serves these key purposes:

• Service Provision and Contract Fulfillment:
  • We handle your vehicle rental bookings and agreements with care. This includes confirming your identity and checking that you meet our rental criteria. We streamline the processes for collecting and returning vehicles. Additionally, we manage payment transactions, including deposits and any applicable charges.
• Customer Communication (Contractual Obligation and Legitimate Interest):
  • We send booking confirmations, updates, and essential rental details. We address your questions and offer customer support. We inform you of any changes to our services or policies.
• Marketing Preferences and Consent Management:
  • We will send promotional offers, newsletters, and service updates based on your consent or our legitimate interest. You can unsubscribe at any time.
• Service Enhancement for Customer Satisfaction:
  • Evaluating website interactions to refine user experience and functionality. Conducting research to improve our fleet and service offerings.
• Legal Compliance in Southport:
  • Adhering to local laws and regulations while meeting tax obligations. Safeguarding against fraud and maintaining service integrity. Addressing conflicts and upholding our terms and conditions.

Information Sharing Practices

Sharing Your Information With:

• Local Service Partners: Third-party providers assist us in delivering our services, including payment processing, IT support, and maintenance. They are contractually required to safeguard your data.

We do not share your personal information for marketing purposes.

Data Protection

We apply suitable technical and organizational measures to safeguard your personal information from unauthorized access, changes, disclosure, or destruction. This includes the use of encryption, access controls, secure servers, and routine security assessments. However, it is important to acknowledge that no method of internet transmission or electronic storage can guarantee complete security.

Data Storage Policy

We keep your personal information only for the time needed to achieve the purposes for which it was collected. This includes compliance with legal, accounting, or reporting obligations. The duration for which we retain information depends on its nature and the specific circumstances surrounding its use.

Your Rights in Southport

Your rights under Southport data protection law

• Access to Your Information: Request access to your personal information records.

For inquiries regarding your rights, please reach out to us below.

Cookies and Tracking Policies

Our website employs cookies and similar technologies to improve your browsing experience, analyze traffic patterns, and customize content. You have the option to adjust your cookie preferences via your browser settings at any time. Your choices regarding cookie usage can enhance your interaction with our site.

Policy Changes

This Privacy Policy may be revised from time to time to align with changes in our operational practices or legal obligations. Any updates will be reflected on this page, accompanied by a new "Last Updated" date. Regular reviews of this policy are recommended to stay informed about our privacy practices.

Contact Information

For inquiries regarding our Privacy Policy or data practices, please reach out to us: