Southport Car Hire Privacy Policy

Data We Gather

We gather and manage various types of personal information, including:

2. Use of Your Information

Your personal information is used for these purposes:

• Service Provision and Contract Fulfillment:
  • We handle the processing and management of your car rental bookings and agreements. This includes verifying your identity to confirm you meet our rental criteria. Our team coordinates the collection and return of vehicles, as well as the processing of payments, deposits, and any applicable charges.
• Customer Communication in Southport (Contractual Obligations):
  • Delivering booking confirmations, updates, and essential rental information. Addressing your inquiries and offering customer support. Informing you of any changes to services or policies.
• Marketing Permissions and Interests:
  • We will send you promotional offers, newsletters, and service updates based on your consent or legitimate interest. You can opt out anytime.
• Service Enhancement in Southport (Legitimate Interest):
  • Evaluating website interactions to refine user experience and functionality. Conducting assessments to improve our vehicle fleet and services.
• Compliance with Local Laws and Regulations:
  • Adhering to local laws, tax obligations, and regulatory standards. Safeguarding against fraud and maintaining the security of our services. Addressing disputes and upholding our terms and conditions.

3. Sharing Your Data

Sharing Your Personal Information

• Local Partners in Southport: Third-party partners assist in delivering our services, including payment processing, IT support, and maintenance. They are contractually bound to safeguard your information.

We do not share your personal information with third parties for marketing.

4. Data Protection

We employ a range of technical and organizational strategies to safeguard your personal information from unauthorized access, modification, disclosure, or loss. These strategies encompass encryption, access controls, and secure server environments, along with routine security evaluations. Despite these measures, no method of internet transmission or electronic storage is entirely immune to risks.

Data Retention Practices

We keep your personal information only for as long as needed to achieve the purposes for which it was collected, including compliance with legal, accounting, or reporting obligations. The duration for which we store this information depends on the specific type and the context in which it was processed.

6. Your Rights in Southport

Your rights under Southport's data protection regulations:

• Accessing Your Information: Obtain a copy of your personal information stored with us.

To exercise your rights, reach out to us via the contact details below.

7. Cookies and Data Tracking

Our website employs cookies and similar technologies to improve your browsing experience, assess site traffic, and customize content. You have the option to adjust your cookie preferences via your browser settings at any time.

Policy Revisions

This Privacy Policy may be revised from time to time to incorporate changes in our practices or legal obligations. Any updates will be reflected on this page, along with a new "Last Updated" date. We recommend checking this policy periodically to stay informed of any modifications.

Contact Information

For inquiries regarding this Privacy Policy or our data practices, please reach out to us: